
popstar of the year (last year too)
It was five years ago, back when our country was still in the rotten climax of Bush #2’s comprehensive destruction plan and the Great Recession was just a suspicion whispered in cynical corridors, that a girl born in Trinidad and raised in Queens made a couple of tapes, did a couple DVDs and made a couple mistakes. Not so much stumbling as tacitly dipping her toes into the wicked waters of 21st century rap, which Kanye had primed and Wayne was chopping up, it was a comparatively inauspicious introduction, though even in those porn-lite beginnings there are signs of a sly, ironclad vision impressive for any hip-hop novice, much less one who happens to possess a vagina. Now it’s 2012, and if it ain’t the end of the world it sure feels like it. Pop music is a mercenary machine as shamelessly moneyed as a Michael Bay movie, rotating its spotlight between savvy has-beens (a certain femme fatale), anonymous pinups (a certain teenage dream), anarchic image manipulators falling short of their aesthetic promise (a certain fame monster), and cultural overreactions set up for us by a decade of high American Idol ratings (we could’ve had it aaaaaaa-aalllll…). Not counting country, which by now never has to step outside of its own bubble to break even, music’s other twin commercial peak, good old-fashioned rap, is a slicked-up shanty town praying for a hurricane following Drake’s ascension, Wayne’s incarceration and Kanye’s narcissistic Europeanization. Great rap still exists in shallow pockets, but worse rap takes over (see: Odd Future), and an institution constructed on hard-earned dreams of its own cultural dominance (discussed nicely throughout Watch the Throne even if its music remains insularly eccentric) has welcomed its own recession-proofing with an identity muddled by its lack of a star who brings it like the best once did. But in 2010 that very sort of hurricane hit, and for a precious fleeting moment, rap had a savior worthy of its tradition of vitalizing vision. Then said hurricane chose to debut on CD with a bald-faced bid for the title of pop heavyweight champion – owning just one genre was well beneath what she was capable of. The storm in question was Nicki Minaj, and ever since that CD she’s eaten shit from purists on all sides.
As far as I’m aware, few backlashes were half as asinine as the onslaught of indifference with which the more articulate masses greeted the still-very-successful Pink Friday, divided evenly between laymen who couldn’t get with the deeply surrealist component of her act and critics who felt obligated to the spirit of rock ‘n’ roll to accuse her of fatally tempering the gifts with which she ignited a key Kanye track. And maybe it wasn’t the shrewdest of commercial moves to officially debut with a giant-hearted and generally nonconfrontational, radio-embracing meditation on the euphoria of success, though in almost every other pop (not rap) star’s case an album as shrewd and daring and exciting as Pink Friday would’ve been greeted as a revelation (or, more likely, wouldn’t have happened). And yet she’d already crowned herself the king and queen of rap after four ambitious years (“50K for a verse, no album out!”), and few things are more impressive than a self-made original who defies definitions – I count no female stars in the history of the game whose personality was as rich with vision, or whose talent wasn’t still lent in full to thematic conventions (à la Missy Elliott). Nicki hate was propagated by narrow-minders who couldn’t abide her very conscious decision to indulge in deeply mainstream aspirations, hinted at in previous references to Barbie and Miley Cyrus, and for whom her absurdist insanity shtick wasn’t serviceable compensation. They wanted to confine her to the game she’d enflamed, a game whose every firebrand was cooled by circumstance in the Obama era. She was a reinvigoration of a rap scene in which every marginally exciting performer was a veteran, in which Kanye was an arty basket case with no need to appease visceral public expectations, in which Wayne’s flow dried up during an unjust prison term, and in which lethargic smoothie Drake was the anointed leader of the pack (with privileged, moderately gifted nerd Donald Glover yelping hubristically from the sidelines). And in the wake of that feeling of betrayal, nobody was interested in acknowledging how adeptly she soared to the top of the popstar-art heap as well – over airheaded Katy, hot-air-espousing Ke$ha, fame-bloated Gaga, will o’ the wisp Adele.
Pink Friday was ebullient beat after ebullient beat about how hard this 28-year-old had worked to vaunt past as much competition as she had, and how satisfied she was about it, which yielded a few big singles more sedate than onlookers probably hoped: “Fly”, which shimmered heavenward on the wings of a super-pro Rihanna vocal, and “Moment 4 Life”, where Nicki addressed her fame with the humility of a sage and the ordinariness of – well, a human being. (It also featured a hilariously overconfident Drake verse that paled on arrival like his flow always does when others are around to flesh out its vanillatude.) These moments seemed real where her wildest and most confident verses were expert theatre, and the contrast wasn’t appreciated by the same people who swooned when K. West climaxed his great white elephant album to a nine-minute soft-rock ballad about how hard it was to be an asshole to everybody else. And in Nicki’s defense, only those two songs risked unwise self-softening. The other deliberately bright, peppy and grit-free numbers were beatifically invigorating, stuffed silly with melodic ideas any Beatles-fond guitar-popper would murder their mother for. There was the burst-of-boast opener (“I hear they’re comin’ for me/because the top is lonely”) with its gorgeous cadence upward on the hook (“I am the best”), the uncanny phosphorescent ethereality of “Your Love”, a dazzling 6/8 love ballad which culminated in a harmonized “stop” as beautiful as any sound out there, and a club raver that put fiercely anti-intellectual will.i.am to immaculate use. Somehow, this ingenious friendliness distracted scrutinizing critics from the razor-edged justifications, namely the casually vulgar, perfectly pokerfaced competition-evisceration “Did it on ‘Em” and the ferocious “Roman’s Revenge”, which coerced out of now-dinosaur Eminem his best work since his third album. Many casually deadpanned that Nicki’s still-amazing-even-in-its-overexposure verse on “Monster” was better than the entire album. What’s most hypocritical is that these are the same people who went crazy over “Super Bass”, a killer chart-topper more explicitly deferential to convention than anything on the actual CD. Sure, the Natasha Bedingfield-graced “Last Chance” sounds cliché, but it’s no crossover love note – it’s a powerful statement of personal purpose.
But Nicki never slowed down, or showed signs of it getting to her, which devotees would’ve noted as deeply uncharacteristic anyway. Friday hadn’t been the item that won the masses over, but it certainly gave less familiar everypeople a chance to digest this rare talent without needing to meet her more avant-garde tendencies head-on. I can see this progression continuing to bother those who saw a God gone rogue in that batshit “Monster” verse – the track burned with such unhinged intensity it was practically arson, turning to ash any lingering impress from Kanye’s very good I’m-so-great verse and Jay Z’s touch too dramatic I’m-still-great verse before perpetually flaccid Bon Iver stepped in to bog down the rest of the tune. As somebody who’d only caught Nicki’s expertly sexy little cameo on Wayne’s Da Drought 3, which had left me indelibly stamped even if I didn’t think she’d come to anything and didn’t follow hip-hop closely enough to realize how wrong I was, I shared everybody else’s sense of wicked excitement over her breakout performance. But I also love any supercharged prefab sprout willing to back up her self-conceptual elephantitis with synthbeats that electrocute the soul, and in the year of Gaga’s overexposed AOR death, a few more dumb Katy number ones and fucking “Rolling in the Deep”, Nicki’s candy-coated infiltration of the radio made more cosmic sense to me than anything else did. She became more ubiquitous than any other performer from the sheer breadth of her appearances alone, and justified that arguable oversaturation with a startling ability to turn every fragment of a track outside of her contribution pale with comparative weakness. She could be heard getting a generic Trey Songz party wildly started (“Bottoms Up”); injecting an actual sense of danger into a faux-ominous Drake track (“Up All Night”); stretching a visionary slice of Britney convention into something even visionarier (“Till the World Ends [Remix]”); endorsing Willow Smith without losing an ounce of cool (“Fireball”); keeping up with another Lonely Island fratboy gag (“The Creep”) without needing to reduce herself to faceless objectification like Gaga did. Thus did the arc of her career continue to exemplify a peerless keenness, and thus did silly stuff like her nipple popping out on Good Morning America (good for her), the endless cascade of “What Were They Thinking?” fashion-mistake slideshows (she makes a better Elton John than L.G. on account of actually meaning business), and a Grammy performance whose utter ridiculousness still didn’t manage to match that of the ceremony itself (duh) not bother me an ounce. Haters had no logic with which to make their arguments, because Nicki had no interest in mere logic. The culmination of this forceful occupation was her two appearances on the David Guetta compilation Nothing But the Beat. On “Where Them Girls At”, she blows dunderheads Flo Rida away with a jackknife verse and some magnificent wacky-ass singing, summing it up with nonsense as exuberant as, you know, “Tutti Frutti” – “day day day da day day/day da da day da day da day day”. And on “Turn Me On” she raps only when she has to, filling to the brim an instant pop-disco classic about missing her mate.
Next, Nicki’s ideal strong-woman icon Roman, the voice she takes on when she gets more calculatedly, ingratiatingly wild than anyone else – ideal because she’s not just dizzyingly talented and completely self-empowered but fucking dangerous, more legitimately threatening in attack than Ye or Jay or Wayne or any of those sluggish-voiced macho hacks who also rap right now without ever losing a sense of fun, which is insanely hard to do when you’re spitting like Nas or Big Boi on a racecar full of amphetamines; ideal because not only is Roman free of trope, he isn’t even a woman, and isn’t some sexy fella but a vampiric invocation of Roman Polanski who’s miles more predatory, which as delivered by a mamacita modeled into statuesque feminine perfection by way of surgeries most women can’t afford becomes the strangest and most empowering brand of sexy imaginable – ushered in 2012 with two wildly atonal and blissfully tradition-bucking singles, “Roman in Moscow” and “Stupid Hoe”. The first was a mere hors d’oeuvre, two-and-a-half generous minutes (“ain’t no bridge, ain’t no hook, ain’t no motherfuckin’ third verse!”) of long-anticipated preview (the follow-up to Friday had taken over a year, and though Minaj kept very busy that’s still a while for any breakout pop artist) that blew its every last competitor away. Minaj bent and stretched and shook and bruised and otherwise ably contorted her AK-47 reeds, acknowledging her pipes’ innate nasality by strangling raw noise worth of Peter Brötzmann out of every word. When the girl’s on fire, a choice as cognizant as any of her deliveries even if the limitations of her arsenal of personas is starting to show ever so slightly (and all 3.5 are still leagues more talented than Drake, and more energetic than Carter IV-model Weezy), not a trace of track is left, and here she went out on a deliberately bratty elongated “I’m baaaaaaaaaaaaaack” that reminded me, in a strange way, of Rugrats bully Angelica. I’m sure there’s a better example, but let’s not ignore that Minaj’s sense of play makes no self-consciously “adult” concessions. When she calls herself Barbie, the only two ways she knows she differs is in her blackness and the fact that she kicks ass. And just because she’s a giant step up in terms of feminine idols doesn’t mean she begrudges Barbie her plasticity – she really does mean she’s Barbie, bitch. She respects what Barbie represents no matter how badly the doll’s handlers have managed her mantle, because this business of pop is about image manipulation. Nicki herself is closer to image catapult – so aggressively does she pursue her own cracked vision of what a pop idol should be that it would be far from inaccurate to call her a ’65-’66 Dylan with a Britney Spears marketing sense.
“Stupid Hoe” was more accessible, but only in that it made more concessions – it was a deeply cunning work of pop art disguised in sounds no popular vote has ever indicated is airwave-desired. Taking a cue from Roxanne Shanté’s spare and impossibly impassioned dis of every other rapper out there “Have a Nice Day” (and for that seven minutes back in old, unwild 1987, she was absolutely right), as well as the chance to turn the Rolling Stones’ amicably assy “Stupid Girl”, whose vision seems more limited every year, on its playful faux(?)-misogynist head, Minaj set off a cheapo beat that sounded positively epileptic within its rhythmic rigidity (tempo was probably key – it’s really damn fast) and layered as its only music a “woop” as boisterously persistent as the artist herself, a noise somewhere halfway between a police siren cut off seconds before ejaculation and a piglet being spanked. Over this noise, Minaj set loose her thing like it was no skin off her neck to blow a beat and her competition up all at once, and its vocal variety must be heard to be believed. Starting off with a pair of cool and entirely collected casual hip-hop noises (of the “unh” variety; you know what I’m talking about), she elevates without hesitation into a slightly more moderated version of the higher-intensity voice she employs for her more Romanesque insanity, the one where she sounds a little like she’s going to cry except it bears not a trace of sadness or fear or anything but triumphant, aggressive confidence (which is very Shanté even if the resemblance is likely unintentional). “I’m crackin’ this bitch like a bad back,” she begins, and barrels into an Angelina-Brad-Jen reference that somehow eschews any hint of US Weekly perspective limit. Within seconds she’s doubled her speed, and we’re into a casual, double-tracked rat-a-tat spray of fuck-you musing that bears only passing relation to anything like parsable diction: “ice my wrist-es/then I piss on bitches/you can suck my diznick/if you take these jizz-es/you don’t like my disses/give my ass some kisses/yeah they know what this is/you bitches – THE BUSINESS”. Dick-sucking is a favorite image of Minaj’s because she takes it as the time-tested symbol of empowering aggression it is, but the kooky nonchalance with which she dives into it cuts out all ugly traces of chauvinistic glee, even though you’d do well to worry what she’d do to you if she tied you up and pulled out a strap-on. Her penchant for inventive depravity is no less sick than Slim Shady’s even if she’s too image-attentive to go for M. Mathers’ psychology-on-display game, whose hatefulness was only ever appealing on account of its aesthetic expertise. But what sets Minaj apart, and makes her if not revolutionary a kind of tonic for the times, is how unfazed she sounds by all of it, and expects you to follow suit. Nicki’s foul mouth is as don’t-look-back unchecked as Em’s, the brutality of her threats as gleeful as any gangsta rapper’s, but rather than getting hung up on the gory details and childishly thrilled with the nature of her own offense, she merely barrels through each violent assault with an excited eye on her one and only point: I am way better than you at this shit.
After “Stupid Hoe” tumbles over the rest of its equally spare parts – faux-innocent valley girl-voiced threats, nursery rhyme-phrased threats, badly sung threats, breathlessly growled threats – it lands on a spoken sample from an earlier Birdman track: “I am the female Weezy”, a deliciously intoned (Minaj’s NY accent does superficially serve to enhance her punk cred) statement of purpose that would wash only if she resembled Weezy in the slightest. But nay – between Weezy the wizard, Drake the drip, and Nicki the paragon of nasty virtuosity, none of Young Money’s big three sound anything like each other, which is perhaps why the naïf enterprise often seems a lot less coherent than the parts of its sum. What made Weezy a wunderkind was similar to what makes Minaj a master; the control they each have over their respective flows, their ability to mold each syllable into a different brand of enhancement for whatever free-association word that rhymes keenest. But their instruments are as sonically separate as a muted trumpet and a squiggly alto sax, and where we hear Wayne for the sound of the journey from thought A to thought B all the slushy way over to thought Z, he made no bones about the fact that the words and the sound were what he was in it for. Though it stands as no case against the quality of the product, every Wayne word was a captivating perk for a fairly generic vehicle of I’m-the-best. His sole point was that he was amazing, and as every verse pre-prison served as highly able demonstration, he had no need to conceptualize any deeper. Nicki spends a lot of time talking about how great she is too, but she has the ability to key that to an exploration of a theme – every song on Pink Friday is just that, a song in the classic sense, and the lyrics are terrific by any standard. Check out the intricacy with which she unpacks an unromanticized great relationship in “Right Thru Me”, delivering each little five-syllable dimension with delicately dealt, forcefully felt rapidity. So where Wayne’s free-association had its limits only when you got bored of the trick, which wasn’t often, Nicki’s random array of metaphors and similes with whatever universal subject she’s tackling has a bit more brain behind it. And it makes sense – no penchant for sizzurp or need for arms compromises a note of her single-minded pursuit of vision. Wayne was a prodigy who lived out his image; Nicki is a talent who knows what being a true artist requires.
And now we have Pink Friday: Roman Reloaded, an every-angle embodiment of what she’s been after from the beginning in two separate sections, over the course of a generous nineteen staggering tracks (which compared to Drake’s Take Care’s drearyCD-filling is economy; this one’s only as long as Exile on Main Street) that not only never let up but also manage ebbs and flows worthy of the greatest art. And unless you’re still caught up in backlash idiocy, its only dubious feature is a Chris Brown appearance in which Roman deigns not to make an appearance and deservingly disembowel him. I’m not sure what it bespeaks of Nicki’s definitively sly self-awareness that she’d raise no loud objections to involving a guy like that, but then again, she’s not exactly one for clouding her persistent platform of bringing down the house with ideological nothings. She’s on the right side of history when it comes to L’s, B’s, G’s and T’s, she drops plenty of awareness of what’s worth it and not in her rhymes (“who’s gassin’ this ho/BP?”) even if she leaves stands second to slinging the noise, and since she’s such good friends with Rihanna, who’s given Brown her seal of approval recently too, we might as well let that particular smallcocked asshole’s community deal with him and focus on what we the critics are supposed to: the music. And the Brown feature is really, really good, a pop killer that surges acrobatically to the same euphoric-melodic heights as any of Pink Friday’s wondrous winners. Brown’s singing works, and though the song isn’t better because of him, it’s not better in spite of him either. So there goes that principled objection, and elsewhere go all the others, following the happycore tornado “Roman Holiday”, which slides from a chorus laden with baroque-tinged hypersynths to verses that are only worse than “Monster” if you don’t pay attention to the lyrics. It’s a glorious appearance of a commercial splendor pieced together from post-apocalyptic wreckage, and it blazes brighter and hits much harder than any bullshit in Revelations. And it’s charmingly loaded with the same fact every radio cameo has made clear – this girl slaughters all of her competition, even the talents and semi-talents she invites over to bolster her demand. One by one, mighty and less mighty mouths wither in her wake, from a clod like Rick Ross to a master like Nas.
As if to address her musichound content critics head-on, which she rarely does in words (she’s too busy picking off the haters who actually pose a threat, even if that threat is never serious, though every reference to her commercial triumph is issued with a brutal elation), Nicki has chosen to bifurcate her sequel to what was essentially a concept job about how she’s here to blow our mind into distinct genre halves. The effect is sort of like an I Am… Sasha Fierce as envisioned by an actual crazy person, albeit one who’s sane enough not to make you switch out the discs halfway through. She clears the hard stuff out of the way first, quietly intent on following her pop muse but carefully concealing it until she’s ravaged enough hypothetical doubt not to have to hear it anymore. Not that she gives a shit about the doubters – “a hundred motherfuckers can’t tell me nothin’,” she insists, and she’s such a dedicated original that it’s hard not to believe her. From “Roman Holiday” proceeds song after hard-hitting song you wish had been on Carter IV, or even Watch the Throne (whose best tracks were still hard not to define by their arch trappings). There’s the molten “Come on a Cone”, which starts out steely and quickly builds into a rage of rabid self-celebration with every chorus before barely containing itself once again. She breaks into the same trick she uses toward the end of “Stupid Hoe”, a snatch of sweetly sung hater hate using the phrase “dick in your face”. Nicki’s notorious dick makes another appearance in “I Am Your Leader”, which recalls two previous big dumb choruses while subsuming both – Eminem’s “Under the Influence” and Weezy’s “Phone Home”. Tempo-wise it’s a deliberate recollection of “Did it On ‘Em”, and while it’s less anthemic it ably reasserts the theme, slowing down only when the inexplicably popular Rick Ross makes his inevitable appearance. She adds a new metaphor to an appropriately venomous track with “Beez in the Trap”, where she’s graduated from isolated instances of affrontive defecation to “shittin’ on your whole life” in various US locations while the beat scrapes behind her, then speeds it up for another stroke of writerly brilliance: “Hov Lane”, as in H to the Izzo, which she’s in and you’re not. The title track drudges up a tired-sounding Weezy (who nevertheless becomes the first person to come up with “Minaj-a-trois” on record) and meets the opposition where it currently stands: “you mad coz I’m at the Grammys with the Vatican,” which if you think about it is a silly objection when religious oversincerity played a big part in Bush’s campaign against stability. I said it, she didn’t; she’s got no motherfuckin’ time to spare and no need to watch over her shoulder. Her shit bang; she’s a champion, and even if she isn’t working with any big-name producers she manages to get a melodic victory out of all of ‘em.
The Brown track is next, and though it’s autotuned pop rather than straight-up rap it’s divorced from the record’s supercharged radio half with “Sex in the Lounge”, a slow-jam ballad she lets Bobby V do the singing on, possibly her only acknowledgement of Breezy’s moral taint. These two tracks are arguably the most generic on the album, lazy amour-pop without the dynamic distinctiveness of “Super Bass” and “Your Love” – though like both singles they’re still loaded with melody, their tracks ready to reward attentive listening with an abundance of touching little touches. But the full-force gale of the rest of the record, a majority of it produced by Fame Monster synthmeister RedOne, doesn’t really rear its head ‘til the enthusiastic vibrancy of “Starships”, which starts with a chugging guitar and sparkles like a crystal sledgehammer before slamming sans restraint into the club chorus of the year. “Check it Out” having borne more of a Black Eyed Peas sheen than was totally becoming, this track immediately polevaults to the top of Nicki’s pop heap (“higher than a motherfucker!” exalts a chipmunk built into the beat), and deserves to blow up radios the world over until nobody can stand it any longer. Without a millisecond of hesitation we’re into the harder-hitting “Pound the Alarm”, which she raps, but which is unmistakably a hypercharged pop track in the vein of her Super Bowl cohort Madonna. In fact, while hiring Gaga’s main man was a discerning recognition of a brand of big sonics the Lady owned in 2009, an awareness of Nicki’s ambition brings into fair clarity the fact that Queen Madge is probably who she’s going for here. Gaga’s highly distinctive fifteen minutes notwithstanding, she’s evidenced little of Madonna’s sharp sense of staying power, and Minaj has both an aesthetic competitive edge and a dominance of a style Madonna herself would be foolish to try too hard. For the entire half-hour stretch from “Starships” to “Gunshot”, you’ll be on your feet the way The E.N.D. could never get you – what your ears are bearing witness to is one absolute talent in the last throes of a five-year plan that ends with world domination. And though she investigates a previously unexplored insecurity complex on two breakup songs, she can spit, she can sing (with robot aid [just like every other popstar]), she’s got a way with both words and weirdness, and now she’s slipped the dance record of the decade thus far into rap that rivals it all. “It’s automatic/some might call it insane/I assure you/I’ll be stuck in your brain”. The girl has you cornered. And after the highly charming Beenie Man feature finishes the chapter, she throws “Stupid Hoe” at you, and the concluding “I am the female Weezy” suddenly sounds unnecessarily humble. “Stupid hoes is my enemy/stupid hoes is so wack/stupid hoe should have befriended me/then she could have probably came back.” Those still foolish enough to believe there’s anybody hotter in the current commercial music climate would do well to take her advice, or soon enough she’ll be shitting on your whole life.
NOTE: Some of the songs discussed above that feature but aren’t by Nicki became familiar to me by way of a Spotify-engendered playlist made earlier this year – in an attempt to tackle an already-unwieldy discography, I clicked the ‘popularity’ tab and pruned to twenty tracks. What I came up with slams even if only a quarter of it is by Nicki; on every feature you’re left salivating for her to show up, and for any moment she’s audible she lords over whatever turf she’s on. Kicking off with her two Guetta tracks, it segues into “Monster” and “Fly” and then a charming if hapless ode from Dreezy, “Make Me Proud”. “Roman in Moscow” follows, after which she deftly cranks up the patois on Sean Kingston’s “Dutty Love” and supercharges a half-time remix of Britney’s 2011 coup. Then come “Super Bass”, “Stupid Hoe”, “Moment 4 Life”, “Bottoms Up”, the Rihanna favor “Raining Men”, the remarkable and aptly entitled Rebirth shard “Knockout”, “Up All Night”, and then a terrible Jay Sean robbery of “1999” called “2012”, which at least serves to date this crucial chronological moment in Nicki’s trajectory. Then the Willow track, then the song with Cash Money head Birdman (“Y.U. MAD”) that provides the source of the “I am the female Weezy” quote (Weezy contributes a solid verse as well, while Birdman himself is hopeless). Then the Lonely Island tune, and a Ludacris track (“My Chick Bad”) that helped expose her earlier on.
The cover art is included in the collage at the top of the page. Burn yourself an energizing, edifying treat.
ryan maffei